Kupi-Kupi FM Sarawak can expand its broadcast coverage outside Kuching such as Bintulu, Sibu, and Miri in order to reach more listeners in Sarawak.

In June 2023, OOGA X (formerly known as Cense Media) launched Kupi-Kupi FM Sarawak in Kuching on FM 92.5MHz, it targets Sarawakians by delivering local content like Kupi-Kupi FM 96.3MHz in Kota Kinabalu for Sabahans.

The frequency of Kupi-Kupi FM 92.5MHz in Kuching, Sarawak is formerly used by CityPlus FM from 2016 to 2020.

In my opinion, Kupi-Kupi FM Sarawak can expand its broadcast coverage outside Kuching by launching tuning frequencies in Bintulu, Sibu and Miri like Hitz FM.

Regarding the coverage expansion, I think Miri, Sibu and Bintulu are the core areas for Kupi-Kupi FM Sarawak. For the trasmitter sites, I suggest Kupi-Kupi FM Sarawak to install the transmitter system in these following locations such as:

1. Bukit Lima for Sibu and Sarikei (2kW)

2. Bukit Setiam for Bintulu and Mukah (2kW)

3. Bukit Lambir for Miri (1kW)

If there are demands and potential market, Kupi-Kupi FM Sarawak can expand coverage to deeper Sarawak areas like Kapit, Belaga, Sri Aman and Limbang.

About coverage in Mukah, as Bukit Setiam in Tatau for Bintulu signal can reach coverage to Mukah, I think it is not necessary to launch Kupi-Kupi FM Sarawak transmitter in Mukah like Cats FM, the listeners can still tune to Kupi-Kupi FM in Mukah via Bukit Setiam transmitter, even in Selangau. Therefore, it is also not necessary to launch in Bukit Singgalang.

 

For Bintulu, there are two radio transmitter sites such as Bukit Setiam in Tatau and Bukit Nyabau in Bintulu town. RTM radio stations and Cats FM in Bintulu are transmitted from Bukit Setiam, meanwhile TV transmission is from Bukit Nyabau. Comparison between Bukit Setiam and Bukit Nyabau, the transmitter site in Bukit Setiam is more strategic than Bukit Nyabau for Kupi-Kupi FM Sarawak because Bukit Setiam can still cover Selangau, Mukah and Balingan.

By generating the coverage map of Bukit Lima transmitter at 2kW power, Kupi-Kupi FM Sarawak does not need to launch the transmitter in Bukit Kayu Malam for Sarikei as Bukit Lima coverage can reach Sarikei.

Kupi-Kupi FM Sarawak can be also tuned in part of Brunei if it launches Miri frequency.

I hope MCMC will lift the frequency application suspension for non-peak areas, so OOGA X can make the frequency application for Kupi-Kupi FM Sarawak in Sibu, Miri and Bintulu.