On 30th September 2023, Hitz FM Sabah, Hitz FM Sarawak, MY FM Sabah and MY FM Sarawak cease their local radio broadcast today. Then, the frequencies of MY FM and Hitz FM in Sabah and Sarawak will relay the feeds from Peninsular Malaysia (headquarters) from 1st October 2023.
While MY FM and Hitz FM cease their local broadcast branches in Sabah and Sarawak, Era is not affected under the rationalization because Era local branches broadcast is still strong in Sabah and Sarawak. Hence, this means that Era Sabah and Era Sarawak continue their local broadcast.
Since Astro Radio closes down local broadcast branches of MY FM and Hitz FM in Sabah and Sarawak today to cut daily operation cost, I doubt regarding any happenings to Era Sabah and Era Sarawak in the future, especially their sustainability.
It is doubtful that how long do Era Sabah and Era Sarawak survive actually because the listeners' demands and the trends are changing frequently by months and years, therefore the changes of listeners' needs and the trends can affect a radio station performance.
Era Sabah and Era Sarawak will have same faith like Suria FM Sabah, KK12FM 89.5 and VOK FM (Voice of Kinabalu) if Astro Radio decides to cease Era Sabah and Sarawak one day, then relay Peninsular Malaysia feeds on Era frequencies in Sabah and Sarawak.
Will Era Sabah and Era Sarawak follow the trend of closing down Hitz/MY Sabah and Hitz/MY Sarawak local branches in the future? We don't know, it is unknown, instead we can observe their survival in the future (within 5 years), depends on their stations overall performances, including the listenership ratings and commercial revenue.
Last week, I expressed my opinion and suggestion to launch Era Sarawak's Bintulu frequency (102.8MHz Bukit Setiam as my proposed frequency), even I wrote a proposal report of Era FM Bintulu frequency to Astro Radio via email, but I don't know whether Astro Radio will take my proposal into the consideration or not because it needs more cost to launch only Era FM Sarawak in Bintulu without MY FM and Hitz FM. In addition, Astro is going to cut cost in several operations.
If Astro Radio closes down Era Sarawak and Era Sabah local branches, it is pointless to make Bintulu frequency proposal for Era FM to Astro Radio.
Currently Era Sarawak and Era Sabah performance are quite good, but I will continue observing the radio stations performance.
Era Sabah and Era Sarawak did not return their broadcasts to Kuala Lumpur, so Era Sabah and Era Sarawak were transferred back to Kuala Lumpur starting January 8, 2024.
ReplyDeleteSaya cadangkan kepada astro radio Era Sabah dan Era Sarawak mesti bersiaran di internet sahaja kalau Era Sabah dan Era Sarawak masih beroperasi walaupun kedua-dua stesen ini sudah berpindah ke Astro Bukit Jalil di Kuala Lumpur, frekuensi Era di Sabah dan Sarawak wajib dikembalikan semula ERA KL dan memulakan siaran ke seluruh negara.
ReplyDeleteSaya cadangkan kepada astro radio Era Sabah dan Era Sarawak mesti bersiaran di internet sahaja kalau Era Sabah dan Era Sarawak masih beroperasi walaupun kedua-dua stesen ini sudah berpindah ke Astro Bukit Jalil di Kuala Lumpur, frekuensi Era di Sabah dan Sarawak wajib akan dikembalikan semula ke ERA KL dan memulakan siaran ke seluruh negara.
ReplyDelete