Monday 26 July 2021

After 15 years hiatus, Wa FM comes back on One FM frequencies? Will One FM become "Wa FM 2.0" on 2nd August 2021?

 

Between 2003-2005, there was a Chinese language radio station, known as Wa FM which operated by ntv7 before being acquired by Media Prima in late 2005. As ntv7 faced financial crisis, ntv7 was acquired by Media Prima, meanwhile its radio station Wa FM was rebranded as Hot FM in 2006, a Malay language hot contemporary radio station under Media Prima (Ripple) to compete against Era from Astro Radio.

  


 

3 years later (In 2009), Media Prima Radio Networks launched a Chinese language music entertainment radio station, One FM. 

 

Ripple Media CEO hints with "Goodbye One FM" on Instagram. This means One FM will be fully rebranded with new radio station's name on 2nd August 2021. In my opinion, unlike current One FM, this all-new Chinese radio station will not fully go on music entertainment direction, maybe Chinese language infotainment radio station (mass scale target) like 988, and now defunct Wa FM.

 

No more One FM since 02.08.2021, together with Kool FM.

 

Mass scale targeted radio station means the broadcasters deliver content and music which targets Gen X, Gen Y and Gen Z market, the listeners' age range is larger, from 15-45 years old demographics.

 

Tuning frequencies are still same as current One FM.

 

Is Wa FM back after 15 years hiatus? Will One FM become "Wa FM 2.0" on 2nd August 2021?

 

2nd August 2021, all new radio station, all new breakfast show, coming soon!

 

If One FM becomes "Wa FM 2.0", Ripple Chinese radio station can compete against MY, Melody and goXUAN from Astro Radio, and 988 from Star Radio Group.  In addition, by combining Gen X, Y and Z content into one station, at least the radio station is less slapstick and more balance in terms of content.

 

Here is a video of teaser of Fly FM, Hot FM, One FM and Kool FM.

No comments:

Post a Comment