TV9 is a free-to-air channel operated by Media Prima to target traditional and rural Malays since 2006. Previously, it was Channel 9, operated by Time Highway Radio THR FM company (Anaza Sdn Bhd), launched in 2003.
Channel 9 airs multi-language programmes all the time, based on THR FM multilingual slots in 2001.
- Gegar: Malay
- Raaga/Hindi Power: Tamil
- Treats: English
- 中華視界: Chinese
In 2004-05, Channel 9 was used to air many Tamil programmes to target Indian community. During transmission ends hours, Channel 9 was relaying THR FM. Before daytime transmission starts, Channel 9 played Tamil songs.
After Media Prima acquired Channel 9, it rebranded as TV9 to target Malays and kids. Most of TV9 afternoon programmes were cartoon segment, Nick di 9, aired Nickelodeon cartoons, but dubbed in Malay language. Besides that, TV9 also aired some Indonesian Sinetrons.
Since March 2018, following by rebranding of ntv7, TV9 has no more interesting shows. Its famous talk shows, Nasi Lemak Kopi'O was ended since 4th March 2018 and "given way" to CJ Wow Shop.
From 8am till 5pm daily, TV9 airs CJ Wow Shop shopping program.
From my view, there is bad move of TV9 seriously, Media Prima actually will launch 24 hours shopping television channel CJ Wow Shop TV standalone. It may not increase audience shares of TV9 with 9 hours CJ Wow Shop slot. Therefore, TV9 left nothing interesting programs anymore since March 2018.
Currently Media Prima already captures Chinese, Malay and English market, just only Indian market is absence.
What is the direction of TV9? I will share my opinion.
Following ntv7 brand reposition, I think TV9 shall be repositioned its branding. Because there is lack of Tamil free-to-air television station for Malaysia Indians, so TV9 shall be rebranded as Tamil language majority TV station.
If TV9 becomes Tamil majority TV station, I think its logo and name could be replaced. Known as Onbhatu TV (ஒன்பது TV), onpatu means "nine" in Tamil language. This can allow competition against Astro Vannavil and Singapore Vasantham TV. Forget about CJ Wow Shop, actually Onbhatu TV (TV9) can airs Kollywood, Bollywood, Hindustan, Tamil news and local Tamil programs to target Indian audience in Malaysia.
The suggestion of rebranding TV9 as Tamil TV station (Onbhatu TV) can provide another choice of Indian audience in Malaysia. At the same time, there is another upcoming Tamil channel, known as Nam TV, but it is unknown that when will Nam TV on air via DVB-T2 digital channel.
==My suggestion of TV9 rebranding== (Onbhatu TV)
=Weekdays=
6am-9am: Rerun programs
8am-10am: Tamil Breakfast Shows
10am-11am: Tamil programs for women
11am-11.30am: Tamil community programmes
11.30am-12.30pm: Tamil cooking show
12.30pm-1pm: Tamil noon news
1pm-2pm: Tamil documentaries
2pm-3pm: Tamil game shows
3pm-4pm: Tamil talk shows
4pm-5pm: Tamil entertainment programs
5pm-6pm: Tamil cartoons (example: Pokemon in Tamil)
6pm-8pm: Tamil and Malayam drama
8pm-8.30pm: Tamil news
8.30pm-9.30pm: Tamil drama (modern)
9.30pm-12.30am: Kollywood/Bollywood/Hindustan movies
12.30am-2.30am: CJ Wow Shop Tamil
=Weekends=
6am-9am: Rerun programs
9am-12.30pm: Cartoons (dubbed in Tamil, rerun of TV9 cartoons)
12.30pm-1pm: Tamil news
1pm-4pm: Bollywood movies
4pm-7pm: Kollywood movies
7pm-8pm: Tamil lifestyle & culture program
8pm-8.30pm: Tamil news
8.30pm-11.30pm: Hindustan movie
11.30pm-12.30am: Tamil entertainment program
12.30am-2.30am: CJ Wow Shop Tamil
Onbahtu TV, Itayattiṟku arukil (ஒன்பதுTV, இதயத்திற்கு அருகில்)
Format: Kids, drama, movies, news, lifestyle and game shows in Tamil
==MPTN channels==
TV3: 24 hours Malay general TV station
NTV7: Modern Malay TV station, with English, Turkish and Korean programmes
8TV: 24 hours Chinese general TV station with Korean and Thai programmes
Drama Sangat: 24 hours Malay drama TV station (under trial transmission)
CJ Wow Shop: 24 hours shopping TV station (under trial transmission)
Onbahtu TV (TV9): Tamil TV station (Tamil version of TV3)
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