Recently ntv7 had done repositioning of its branding since 5th March 2018 to target modern Malay audience, its Chinese programmes are transferred to 8TV, but Mandarin news and Hong Kong TVB Drama on ntv7 are remained.
In my opinion, ntv7 rebranding could be positive or negative at the same time. Since 8TV has no more English programmes, ntv7 can relaunch with English dramas. In addition, ntv7 can gain more Malay and English viewers at the same time. In addition, ntv7 also airs Korean programmes such as Project 101, Running Man and I Can See Your Voice. This also can give impact to TV9.
ntv7 transferred Chinese programmes to 8TV will allow 8TV to play 100% Chinese content without other language programmes with exception of Korean, Japanese and Thai which are parts of Chinese viewers' favorite.
Formerly TV9 had Korean programmes block known as "Saranghae di TV9", to air Korean drama without dubbing any languages. Now, TV9 had stopped all Korean programmes, instead rerun most of the old programs. From my view, ntv7 already killed TV9 partially.
ntv7 was used to air CJ Wow Shop shopping block from 6am till 1pm daily. After its rebranding, duration of CJ Wow Shop on ntv7 is reduced to 3 hours daily, from 10.30am till 1.30pm. Meanwhile TV9 CJ Wow Shop extends its duration hours to 9 hours daily after ending of Nasi Lemak Kopi'O.
TV9 is likely in dangerous situation because of CJ Wow Shop which is disliked by many viewers.
Next, I will share about my suggestion of TV9 rebranding.
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