Monday, 2 August 2021

Media Prima Audio (formerly known as Ripple) reveals all new logo of Fly FM and Hot FM, as well as rebranded 8FM (formerly known as One FM) and Buletin FM (formerly known as Kool FM) on 2nd August 2021. All-in-one radio app AUDIO+ (formerly known as Ais Kacang) is launched..

Today is the biggest day of Media Prima Audio (previously known as Ripple Media) to reveal new image of its radio stations and fresh content.


Here is the new logos of Media Prima Audio radio stations:


1. Fly FM


Logo is finally renewed after its "Flying Wing" logo had been using for 16 years since 1st day of broadcast in 2005. Targeting English speaking listeners, age from 15-29 years old and playing the hits from 2000's, 2010's and now.

The logo is nice, but "Flying Wing" is legend.

* Website: www.flyfm.audio


2. Hot FM


The old logo had been using for 15 years in 2006, and Hot FM gets new logo, tagline is "Kini Lebih Muzik Yang Hangat" (Now more hot music). The new Hot FM's logo looks like Wow Shop logo, thought it rebrands to Malay language "shopping" radio station. (Joke)

Welcome back, Fara Fauzana and AG.

* Website: www.hotfm.audio


3. 8FM (formerly known as One FM)

Media Prima's Chinese language radio station, One FM is now rebranded as "8FM" after 12 years of broadcast, now One FM enters muzeum. 

The logo of "8FM" is based on 8TV (八度空間). In my opinion, "8FM" is like a companion radio station to 8TV. 

"1" becomes "8". Why? Does it downgrade as it is no longer as number 1 branding? No, This is because "8" means properity in Chinese which is Chinese people's favorite number.

Content is expanded to news, current affairs and talk, alongside music and entertainment. Considered as balanced content radio station.

8FM simulcasts 8TV Chinese News everyday from 8pm to 9pm.

* Website: www.8fm.audio


4. Buletin FM (formerly known as Kool FM)


- Kool FM rebranded as Malay language talk radio station in January 2020. Now it changes its name to Buletin FM, more news input will be aired.
- In terms of branding, Buletin FM looks like a companion radio station to TV3 Buletin Utama
- For music genre, Buletin FM remains same as its predecessor, Kool FM by playing Malay songs from 1980s till today.

* Website: www.buletinfm.audio

Ais Kacang podcast app is rebranded as AUDIO+, all Media Prima Audio radio stations mobile online streaming will be integrated into AUDIO+ app. No more individual radio stations app.


==What I wish==
1. Hope Fly FM will expand coverage to Kota Kinabalu and Kuching via FM frequencies.
2. To compete against MY and Melody from Astro Radio, wish 8FM will complete its broadcast coverage by adding Kota Bharu and Kuala Terengganu frequencies.
3. Delivering better content and more variety music playlist, but reduce repeating same songs everyday.
4. Hope Buletin FM will complete coverage expansion in Kuantan, Kota Kinabalu, Taiping and Ipoh.

All the best to Media Prima Audio radio stations.






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