Sunday 27 May 2018

My suggestion of Langkawi FM branding



Langkawi FM is a radio station operated by RTM, launching since 1993. Its frequencies are FM 104.8MHz Gunung Raya where cover Langkawi, Perlis, Satun Thailand and parts of Kedah; FM 87.5MHz in Kuah to target under the sea.

This radio station is mainly for Langkawi listeners and tourists, broadcast in Malay and English.



In my opinion, Langkawi FM shall be rebranded as tourism radio station in Malay and English to target local and international tourists with playing music from around the world.

What I dislike is Langkawi FM 104.8MHz simply relay the Kedah FM programs where 105.7MHz already exists from 7pm onwards. Kedah FM is Malay language radio station, but it already has Gunung Raya Langkawi frequency on FM 105.7MHz.

To target more listeners, Langkawi FM can play world music such as Latin (Spanish/Portuguese), Japanese, Chinese, Korean, Arabic, Thai, Vietnamese, French, German, Hindi etc.

Langkawi FM can rebranded as 24 hours tourism radio station in Malaysia in Malay and English with playing world music. What I suggest the program after 7pm is each hour plays international music, each languages per hour (depends on majority). Example:

7pm-8pm: Thai/Vietnamese
8pm-9pm: Japanese
9pm-10pm: Latin
10pm-11pm: French
11pm-12am: Korean
12am-6am: Various language of world music including English

At the same time, I think Langkawi FM shall stop airing ceramah agama as Kedah FM already did it. For those Langkawi listeners who want to listen to ceramah agama, they can switch to Kedah FM 105.7MHz.

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