My suggestion of 988 to launch Penang Hokkien programs by launching sub station

988 FM is a Chinese radio station in Malaysia where broadcasts in Cantonese and Mandarin for Peninsular Malaysia (except Kelantan and Terengganu).

Previously I had think about Hokkien programs on Chinese radio station by suggesting RTM Mutiara FM to split one more station by broadcasting in Hokkien and Mandarin for Penang Chinese together with current Malay service.

In Penang, 988FM has two frequencies where can be received loudly and clearly. FM 96.1MHz from Gunung Jerai mainly covers Kedah and Perlis, but Penang is still able to receive 96.1 clearly, meanwhile FM 94.5MHz from Bukit Penara is for Penang. In terms of commercial driven, it is not good if 988FM main station handle two frequencies in Penang, perhaps it is not so effectiveness of advertising in Penang by relying 94.5 and 96.1.

In my opinion, Star Radio Group can launch 988 FM sub radio station in Penang by launching localized programs in Penang Hokkien and Mandarin to target Penang Chinese. Since 988 FM 96.1MHz can cover Penang clearly, so I think 988 FM can launch sub station on FM 94.5MHz in Penang.

Without ceasing 988 FM main station in Penang, for Penang Chinese listeners who wants to listen to 988 main programs, they can tune to FM 96.1MHz, but for people who would like to listen to 988 Penang programs, they can tune to FM 94.5MHz. This mean 988 FM 96.1MHz and FM 94.5MHz has different programs.

If 988FM launches Hokkien programs and Mandarin local programs on FM 94.5MHz, actually this can attract Hokkien speaking listeners. In addition, I may think 988 FM 94.5MHz local programs will concentrate on Penang content. 18 hours of Penang local programs from 6am till 12am, then 12am-6am will relay from main programs. The 988 local studio can be launched in Star Media Group Penang branch subject available.

60% Hokkien, 40% Mandarin. I don't think 988 can make local sub station as 100% Hokkien station. In terms of music, 988 FM 94.5MHz can play more Hokkien songs from the past until today. Moreover, 988 FM 94.5MHz can airs state news, local news, and international headlines in Hokkien language, meanwhile Mandarin news can relay from main station without making localization, unless 988 launches Penang news in Mandarin and Hokkien.

988 current logo is in red colour, but for Penang sub station, 988 Penang logo can be in light blue, white and yellow colour to represent the sub station logo is for Penang.

"9" in light blue, second "8" in white, and third "8" in yellow.

For the coverage, 988 Penang local station FM 94.5MHz is not only available in Penang, it is available in North Perak and parts of Kedah.

==988 Penang program==
* FM 96.1MHz Gunung Jerai: Main program as Klang Valley 98.8
* FM 94.5MHz Bukit Penara: Penang local program in Hokkien and Mandarin
* FM 101.0MHz Bukit Larut: Main program as Klang Valley 98.8

After 988 FM 94.5MHz is localized in Penang, we can call 988 local sub station as "988 Pinang" or "988 Pearl" or "Hokkien 988".

I wish Star Radio Group can consider to launch 988 Penang local station on FM 94.5MHz.