In 16th February 2021, a day before full fledged DidikTV KPM launched on ntv7, many people including me said that Media Prima would close down ntv7 and replace with DidikTV KPM, but Media Prima denied such speculation, instead said that ntv7 is still alive.
Currently the entire ntv7 broadcast is occupied by DidikTV KPM (education TV channel), I believe that under broadcast contract between Ministry of Education and Media Prima, DidikTV KPM on ntv7 is likely broadcasts for a year. Then, ntv7 would be back.
Last month, the now former Ripple (Media Prima Radio Networks) CEO Seelan Paul is appointed as Chief Executive Officer of ntv7 since 1st May 2021.
So, ntv7 will be back in the future? Yes, in my opinion, by referring Seelan Paul appointment as ntv7 CEO, ntv7 may set a comeback, likely by February or March 2022 after DidikTV KPM on Media Prima broadcast contract is due by February 2022 (1 year term). If the contract is not renewed by 2022, ntv7 is back.
In terms of content, ntv7 may be rebranded as Gen Z market television channel? We still don't know yet, but it is still my prediction.
Gen Z (Millennials) market range is quite wide, I may assume future ntv7 will consists Malay, English, and Chinese contents for this group of people.
If ntv7 comes back next year and rebrands as Gen Z targeted TV channel, I may believe ntv7 logo will be changed again.
From my review, DidikTV KPM should exit from Media Prima platform as it is government service in terms of education sector, meanwhile Media Prima is a private broadcast company who running the broadcast business. Advertisers and digital marketing are Media Prima's core revenue income, but DidikTV KPM doesn't get advertisers revenue at all, instead station income is from Ministry of Education contract rental fees.
As DidikTV KPM is public education TV channel, it is supposedly on RTM, rather than Media Prima due to background. It is inappropriate that Ministry of Education spends tax payers money to pay rental fees to Media Prima (private company) for DidikTV.
RTM is public broadcasters, it is better to launch DidikTV on RTM.
If contract between MoE and Media Prima for DidikTV is discontinued next year, DidikTV KPM could be shifted to RTM. For MYTV, under multiplex frequency, it can launch MUX3 as education television multiplex, so DidikTV will have more channels to focus from A to Z, covering SPM, SKM, STPM, PT3, UPSR, STAM.... Then, for school curricular, covering SK, SJK (C), SJK (T), SMK, TVET, Politeknik, SMKA/SMA and SRA schools.
Next, I will talk about DidikTV KPM, and the suggestions.
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