DidikTV KPM is a television channel operated under joint venture between Ministry of Education Malaysia and Media Prima. It looks like temporarily replacing ntv7, under 1 year term of broadcast contract.
Yes, it sounds good initiative to launch education TV because students need to learn at home because school is closed due to COVID-19 pandemic, but I decide to raise few criticism.
What I hate and dislike are:
1. After Ministry of Education launches DidikTV KPM, the education minister was very reckless to announce reopening the schools after the few days launch of DidikTV KPM. When schools were reopened, every student goes back to school, so what's the point of DidikTV KPM? Somewhat rental fees to Media Prima continues to be paid by government. In addition, reopening school can led COVID-19 clusters in education sectors when pandemic is getting worse, teachers and students can't make social distancing very much at the same time.
2. Talk about platform, why doesn't KPM (MoE) launch DidikTV on RTM, as RTM has enough facilities? Plus, RTM is also government service broadcaster, so MoE and RTM can work together for education television network. In addition, RTM has very rich experience of TV Pendidikan for many decades.
RTM TV6 was originally planned as education channel, but denied by Education Minister, instead now TV6 is a RTM retro television channel under trial transmission condition.
3. Media Prima is a private broadcast company who runs broadcast, advertising and digital marketing business, instead of running government services which don't create more commercial income. So, it is inappropriate that Ministry of Education launches its public education service TV channel on private broadcast company. Moreover, MoE uses tax payers money to pay the rental/operation fees to Media Prima for DidikTV KPM, that's not right too.
Media Prima revenue income is from advertisers (TV, radio, magazine, newspaper, and advertisement), and digital marketing (Video-On-Demand, audio podcast (AisKacang) as well as online shopping like WowShop and Super Deals). If I say Media Prima revenue income is from rakyat's (people) money, we may consume on its products like shopping items on WowShop and SuperDeals, buying Berita Harian/New Straits Times/Metro newspaper, or subscribing TontonVIP (premium VOD). Conventionally, the company can gain revenue from us like listening to its radio, watching its TV channels.
TV= More viewers, more advertisers, more revenue
Radio= More listeners, more advertisers, more revenue
Some people may blame Ministry of Education for "destroying" ntv7.
Besides that, look at public universities campus radio stations like Putra FM 90.7MHz, and UiTM Shah Alam UFM 93.6MHz, their broadcast frequency license are under RTM, rather than private broadcaster license. That's why Putra FM 90.7 and UFM 93.6 are also known as RTM Selangor FM Saluran UPM and RTM Selangor FM Saluran UiTM Shah Alam respectively.
Before I proceed to suggestions, I discussed with several TV amateur friends.
- Media Prima could be the fastest platform by temporarily converting ntv7 to DidikTV KPM because the availability already exists on Astro, NJOI, UniFi TV, MYTV and Tonton, meanwhile RTM platform is only available on MYTV and RTM Klik.
What I suggest:
1. DidikTV should use RTM platform as both are government service broadcasters. Hence, operating costs are lesser, compare to Media Prima, but they need to expand and fill on Astro TV channel.
2. For MYTV, UniFi TV and Astro platform, I strongly suggest Ministry of Education launches DidikTV in more channels by schools and levels under RTM, instead of combination like current one on Media Prima. Example:
- First channel: DidikTV UPSR (Year 1-6)
- Second channel: DidikTV PT3 (Form 1-3)
- Third channel: DidikTV SPM (Form 4-5)
- Fourth channel: DidikTV STPM/STAM (Form 6)
- Fifth channel: DidikTV TVET/SKM (Vocational)
- Sixth channel: DidikTV SK & SMK Peralihan
- Seventh channel: Didik TV SJK (C) & SJK (T) & Pre-schools [Chinese and Tamil vernacular junior school, also nursery]
- Eighth channel: DidikTV SMKA/SMA/SAR/SRI/SRA (Public Islamic religious school, covering junior and high schools)
Each channel broadcasts based on school opening hours, eg: from 8am to 1pm, then rerun some learning classes from 1pm to 12am, at least students who missed out the class, can learn again by watching repeat class program.
Since 1 digital terrestrial television multiplex frequency can carry more TV channels, so MYTV can apply MUX3 for DidikTV channels. So, students can learn on TV under PdPR respectively, and more learning content will be delivered.
Astro Tutor TV is very successful, it consists 3 channels, covering UPSR, PT3 (formerly known as PMR) and SPM.
If DidikTV launches more channels to cover all school academy, RTM can transfer those education slots from TVOkey to these channels.
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