Friday 28 December 2018

My review of Asyik FM programming and music format



Asyik FM is Orang Asli language radio station by RTM (Radio Televisyen Malaysia) to target Orang Asli community in Peninsular Malaysia.

This radio station does play Orang Asli traditional music, but it is not much. Although it is broadcasting in Orang Asli languages such as Temiar, Semai, and Jakun which are a bit same like Malay language, but its majority music selection are classic Malay songs and some Malay pop songs.

In my opinion, to target more Orang Asli listeners by not only expanding coverage to Orang Asli areas, Asyik FM shall put more Orang Asli language music, and feature more Orang Asli related topics. Other than Orang Asli and Malay music, Asyik FM does have Hindi music segment by playing Hindustan and Bollywood. In addition, besides Orang Asli in Peninsular Malaysia, RTM Asyik FM can expand its music segment and programme in Sabah and Sarawak ethnics such as Iban, Kadazan-Dusun, Murut, Bidayuh, Kayan, Bajau etc to make integration between Peninuslar and Sabah-Sarawak.

Perhaps there are quite numbers of Iban, Kadazan-Dusun and ethnics from East Malaysia are staying in Peninsular Malaysia, so I suggest RTM shall expand Asyik FM programs to target Sabah and Sarawak by launching Sabah and Sarawak ethnic programmes.

As Jakun, Temiar, Semai and Proto-Malay are majority languages of this radio station, Asyik FM can play Sabah and Sarawak ethnic musics actually, featuring with Iban, Kadazan Dusun programmes as minority language of the radio station.

With this suggestion, I may believe that Asyik FM will have better listenership if featuring Sabahans and Sarawakians content. Not only Orang Asli and Malays listen to Asyik FM, Ibaneses, Kadazans and other ethnics from Sabah and Sarawak who stay in Peninuslar Malaysia will be attracted by Asyik FM to listen their programmes.



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