Saturday, 31 May 2025

Kupi-Kupi FM Sarawak can expand the broadcast coverage outside Kuching by adding frequencies in 4 strategic towns of Sarawak (Miri, Bintulu, Sibu and Sri Aman)


It is 2 years anniversary of OOGA X launching Kupi-Kupi FM Sarawak on 92.5MHz in Kuching, Sarawak as the new Sarawak Malay language commercial radio station after Cats FM and Era FM Sarawak.


Until today, Kupi-Kupi FM Sarawak 92.5MHz is only available in Kuching, Kota Samarahan and part of Serian. It has not expanded to other Sarawak major towns/cities outside Kuching yet.


To compete with Era FM Sarawak and Cats FM, I suggest Kupi-Kupi FM Sarawak to add tuning frequencies in 4 major towns of Sarawak with 4 strategic transmitter sites by following below:


1. Bukit Lambir for Miri, but it can be tuned in part of Brunei. (Suggested frequency: FM 94.3MHz)

2. Bukit Lima for Sibu and Sarikei (Suggested frequency: FM 106.7MHz)

3. Bukit Setiam for Bintulu, Mukah and Selangau (Suggested frequency: FM 102.8MHz)

4. Bukit Temudok for Sri Aman and Betong (Suggested frequency: FM 93.1MHz)


I believe these 4 transmitter sites have empty frequencies slots, but coverage expansion is about the budget/financial plan of OOGA X because it needs more money to do so.


It is not necessary to expand the coverage of Kupi-Kupi FM Sarawak in Limbang, Sarawak because the market value is low there, somewhat Limbang is surrounded by Brunei border.


In addition, it is also not necessary to add clear frequencies in Sarikei (Bukit Kayu Malam), Mukah and Selangau (Bukit Singgalang) because the suggested strategic transmitter sites (Bukit Setiam and Bukit Lima) can cover these areas moderately.


Outside Kuching, Kupi-Kupi FM Sarawak can be tuned weakly on 92.5MHz in Simanggang and Engkilili where I tuned 2 weeks ago.

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