As today, Kool 101 only broadcasts in 4 locations with 4 frequencies such as FM 101.3MHz in Klang Valley (Bukit Sungai Besi), FM 90.2MHz in Penang (Bukit Penara), FM 107.3MHz in Alor Setar (Alor Setar Tower) and FM 104.3MHz in Kuching (Bukit Djin).
Due to unavailability of vacant frequencies, Kool 101 is unable to expand coverage in Melaka, Johor, Negeri Sembilan and likely Ipoh, but in my opinion, Kool 101 can expand coverage to Kuantan.
I don't suggest Kool 101 to relaunch frequencies in East Coast region of Peninsular Malaysia by including Kuala Terengganu and Kota Bharu because Kuala Terengganu and Kota Bharu are not the potential market of Kool 101.
From 2016 to November 2021, Kool 101 broadcasted in Kuala Terengganu on 93.6MHz, then Kota Bharu on 88.6MHz before Molek FM was launched in 2022. As Buletin FM had very less listeners in Kota Bharu and Kuala Terengganu, Media Prima decided to axe Buletin FM there by replacing with Molek FM.
Molek FM does not only replace Buletin FM in Kota Bharu and Kuala Terengganu, it also replaces Eight FM in Kuantan by taking over the frequency slot on 100.4MHz.
Regarding the coverage expansion of Kool 101 in East Coast of Peninsular Malaysia, between Kuantan, Kuala Terengganu and Kota Bharu, I think Kuantan is the only potential area of Kool 101 to launch the frequency.
If Kool 101 relaunches in Kuala Terengganu and Kota Bharu, I don't think this radio station can reach more targeted listeners because people there prefer listening to localized content radio station like Molek FM, meanwhile Kuantan radio listeners' preference are mixed.
As Kool 101 and Molek FM are under 1 broadcast license, Media Prima Audio should make application to MCMC to modify its license condition to allow its CASP license to broadcast Molek FM and Kool 101 in Kuantan.
Until today, FM 102.2MHz is not used and it is empty in Kuantan. Last year, I proposed this frequency for Molek FM Kuantan frequency change to avoid interference with Ai FM 100.4MHz Gunung Ledang transmitter.
Without changing Molek FM's Kuantan frequency, FM 102.2MHz becomes my proposed frequency for Kool 101 in Kuantan.
If Kool 101 broadcasts in Kuantan, the Malay radio stations market will be more competitive in Kuantan. In addition, it helps Kool 101 to gain more listeners.
==Suggested parameter of launching the frequency of Kool 101 in Kuantan==
* Frequency: FM 102.2MHz
* Power: 1kW
* Transmitter site: Bukit Pelindung, Kuantan, Pahang
==RF analysis==
102.2MHz: Kool 101 Bukit Pelindung 1kW
102.3MHz: Melaka FM Gunung Ledang
<100kHz, OK>
102.2MHz: Kool 101 Bukit Pelindung 1kW
102.2MHz: Pahang FM Bukit Fraser
<0kHz, OK>
102.2MHz: Kool 101 Bukit Pelindung 1kW
102.5MHz: Asyik FM Gunung Ulu Kali
<300kHz, OK>
102.2MHz: Kool 101 Bukit Pelindung 1kW
102.5MHz: Best FM Bukit Tinggi
<300kHz, OK>
However, Kool 101 is still unavailable outside Kuantan such as Bentong, Temerloh, Bera etc unless Kool 101 FM 101.3MHz is transmitted from Gunung Ulu Kali. If Kool 101's Klang Valley frequency FM 101.3MHz is transmitted from Gunung Ulu Kali, the listeners can tune to this radio station from Kuala Lumpur to Kuantan on two frequencies 101.3 and 102.2.
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