It is almost 9 years of TEA FM broadcasts in Sarawak and Sabah since August 2015.
TEA FM is a Sabah and Sarawak radio station, broadcasts in Chinese and English. It targets 20-40 years old listeners in Sabah and Sarawak.
TEA FM broadcasts in Kuching on FM 102.7MHz, Kota Kinabalu on FM 102.8MHz and Sibu on FM 100.7MHz. From August 2015 until today, TEA FM does not have coverage expansion to other Sarawak towns such as Bintulu and Miri.
While Astro Radio such as MY FM, Hitz FM, Era FM, Sinar FM and Melody FM have Miri frequency, but I feel very curious of Tea FM doesn't expand coverage in Miri, also Bintulu.
Back to 2021, I was used to drop my proposal to launch TEA FM in Bintulu and Miri, but I did not get any response from the radio station.
Why does TEA FM have no Bintulu and Miri frequencies?
1. No commercial value to TEA FM in Bintulu and Miri as these areas don't meet the radio station branding target.
2. In Bintulu and Miri, the Chinese and English speaking youngsters are lesser than Kuching and Sibu. As TEA FM targets 20-40 years old listeners, Bintulu and Miri are not the target locations to TEA FM.
Recently, I visited Miri and Bintulu, Chinese youngsters there are not much as Kuching.
Inversely, if Bintulu and Miri have the youngsters as much as Kuching and Sibu, but TEA FM is unable to expand coverage there due to MCMC's suspension of new frequency application for FM radio since 2019.
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