Is the kids or children oriented radio station relevant in the market?

 Radio stations are usually airing music, entertainment, business, news, religious, politics, social and talk contents. Most of listeners age are minimum 10 years old.

In certain countries, there was a kids/children oriented radio station, but broadcast operation is not long due to market concern.

Is a radio station for kids/children irrelevant?

In my opinion, yes, it is irrelevant of kids radio market, commercially a broadcaster cannot survive if operate a kids/children oriented radio station because kids radio market is extremely niche, compare to specialized format radio station market.

Kids oriented radio station defines as a radio station to target kids group by playing content and music related to kids (eg: children's songs).

I don't even think the children/kids group will listen to kids content on radio because kids prefer to watch their favorite content on TV or Video-On-Demand, rather than listening to radio. This is because radio delivers the audio only content, meanwhile television or Video-On-Demand kids content (cartoons, animation etc) delivers pictures and sound together which can impress the kids viewers.

If the kids listen to radio, surely they will prefer listening to hot contemporary radio station to enjoy latest music. Or adult contemporary/classic radio station when they follow their parents' listening suit.

Broadcaster can still survive and earn more revenue if they run teenagers' oriented radio station because teenagers' market is very wide. In Malaysia, we have teenagers to youth oriented radio stations which are very popular. (Example: Hitz FM, Era FM, goXUAN FM, Rakita)

In Romania, there was a radio station to target the kids, operated by Romanian Radio Broadcasting Company, known as Radio Romania Junior (formerly known as Kids Radio), an online only radio station by Radio Romania, however this radio station only survived for 4 years, then it was ceased transmission due to low listenership. Radio Romania Junior contents were merged into Radio Romania Cultural after stopping broadcast. Hence, Radio Romania Cultural has a program slot for kids. Merging kids radio content into exisiting adult oriented radio station can make it as family radio station which can generate larger listenership by combining two into single.

Based on Logopedia - Fandom, Radio Romania launched Kids Radio in 2008, then renamed to Radio Romania Junior in 2011, but it was ceased broadcast in 2012 (unknown date).

This proved that kids oriented radio market doesn't function due to commercial and listenership reasons.