Astro can launch selected channels on MYTV digital terrestrial TV platform

 Astro, the Malaysia satellite TV broadcaster, also pay TV provider in the country.

Last year, Astro launched Go Shop on MYTV digital terrestrial platform.

In my opinion, Astro can make DVB-T2 UHF frequency application to MCMC as MYTV third MUX frequency in order to launch selected Astro channels on terrestrial TV platform.

My suggestion for Astro channels on MYTV platform are basic ones, not pay premium channels like Discovery, AXN, HBO, but I suggest these Astro channels should be on MYTV by following below:

1. Astro Awani

2. Astro Vaanavil

3. Astro AEC

4. Astro Prima

5. Astro Oasis

6. Astro Xiao Tai Yang

With such suggestion, there is advantages and disadvantages.

==Advantages==

1. Astro can compete with Media Prima TV channels on terrestrial platform like Astro Radio competes with Ripple (Media Prima Radio Networks) on FM band.

2. For people who does not subscribe Astro or own NJOI, they can watch selected Astro channels on MYTV platform.

3. Astro can reach more viewers by launching on terrestrial platform.

==Disadvantages==

1. Astro needs to pay more transmission fees to MYTV 

2. As Astro gains revenue by subscription fees on its channels mostly, when Astro launches certain channels (listed above) on MYTV terrestrial platform, Astro needs more advertisers to gain revenue. Hence, suggested Astro AEC, Astro Vaanavil, Astro Awani, Astro Oasis and Astro Prima will have more advertisement which can affect viewers' enjoyment of the channels.

3. As people nowadays watch via OTT/VOD platform, it may not be suitable that Astro launches selected channels on terrestrial platform which is conventional.