Bukit Pelindung coverage and the commercial value

Bukit Pelindung is a radio/TV transmitter site which is for East Pahang and Southern Terengganu. In Kuantan, the TV and radio stations are transmitted from Bukit Pelindung. Most of commercial radio stations reach there, except Kool FM, and Raaga.

Bukit Pelindung coverage just covers 600k population based on 2kW transmission power. Kuantan has more Chinese and Malay, so music and entertainment based radio stations are workable there by creating commercial driven, but I don't think Kuantan will have commercial value to business and talk radio station where Bukit Pelindung coverage is vernacular languages areas.

When I'm thinking about BFM and City Plus FM coverage expansion in Kuantan by putting transmitter in Bukit Pelindung, I don't think there is revenue yet as East Pahang is not PMEBs area.

Now, I'm talking about THR Raaga Tamil radio station in Kuantan, Bukit Pelindung. THR Raaga weekly listeners reach 1.3 millions (Source: GfK Radio Audience Measurement), Astro Raaga has no frequency in Kuantan as there is already having Gegar where serves East Coast Malay featuring east coast content. In addition, I may believe Bukit Pelindung coverage has only 9-11% Indian population. According to the coverage map, I believe Raaga can gain only 50k-60k Indian listeners in East Pahang via FM radio, so the weekly listeners reach which conducted by GfK for Raaga will be the same.

If Raaga launches Kuantan frequency, the listenership increment will not be effective so much. Besides that, Bukit Pelindung coverage is very small, and not large as other states strategic transmission sites such as Gunung Ulu Kali, Gunung Jerai, Gunung Pulai, Gunung Ledang, Gunung Telapak Burok, Bukit Larut and Gunung Kledang where can cover at least 1 million population. 

In addition, Bukit Pelindung has no commercial value to Raaga radio station, but I believe Tamil speaking listeners in East Pahang still can access Raaga via FM radio receiver by tuning either FM 99.3MHz from Gunung Ulu Kali or FM 99.7MHz from Gunung Ledang where able to cover Pahang territory. 

Conclusively, Bukit Pelindung commercial driven is low to certain radio stations due to its smaller coverage. In addition, its reception can be only received up to Pekan and Gambang, even signal goes faded when reach West Gambang, so listeners shall touch the dial by tuning frequency from Gunung Ulu Kali or Gunung Ledang. For Terengganu site, Bukit Pelindung can be received up to Kijal only.