The actual intention to highlight this topic is Langkawi FM 104.8MHz did duplicate relay program from Kedah FM after 7pm where Kedah FM already exists on 105.7MHz in Langkawi, it is not so effective to RTM Langkawi actually. In addition, because of duplication, Langkawi local residents have less choice of listening to radio stations there. Never expect Langkawi listeners receive radio stations from Gunung Jerai because Langkawi is mostly covered by terrains, only selected locations within Langkawi Island can receive Gunung Jerai radio station such as Kuah town, but signal is weak.
The duplicates relay from Kedah FM on Langkawi FM 104.8MHz after 6pm (exact relay hour is from 7pm, but 6pm has same religion programme with Kedah FM) does not profit FM 104.8MHz actually, as local residents can tune to Kedah FM 24 hours a day on 105.7MHz from Gunung Raya.
I think Langkawi FM 104.8MHz shall cease relaying Kedah FM simulcast program on 104.8MHz after 6pm, instead relay either Nasional FM or Radio Klasik.
1. Nasional FM is RTM prime radio station, its broadcast format is 50% information and 50% entertainment. It highlights current affairs, news, religion talk, and infotainment.
2. Radio Klasik is RTM Malay language classic music radio station to play the songs from 1940s till early 1990s. Its broadcast format is 80% entertainment (music) and 20% information.
Between these two radio stations, because Langkawi is famous tourism area in Malaysia, listeners in Langkawi prefer listening to music radio station. So, I think it is suitable that RTM Langkawi to put Radio Klasik simulcast programme after 6pm on Langkawi FM 104.8MHz.
If Langkawi FM 104.8MHz relay Radio Klasik programme from 6pm-7am, I think this will attract local Malay residents and tourists to listen to this radio station.
Nasional FM is mixed format radio station, but mostly a talk radio station (more than 50%), between 6pm till 6am, sometimes Nasional FM will broadcast live telecast of major event (such as Forum Perdana Hal Ehwal Islam, government big event etc), so there is LIVE talk programme. For Langkawi, I don't think Nasional FM will be workable there if relayed on Langkawi FM 104.8MHz after 6pm, Langkawi people prefer listening to music radio station rather than talk radio station.
==Result of the proposal of RTM Langkawi radio stations (transmitted from Gunung Raya)==
* FM 104.8MHz: Langkawi FM (7am-6pm) & Radio Klasik (6pm-7am)
* FM 105.7MHz: Kedah FM
* FM 87.5MHz: Traxx FM
Moreover, with these suggestions, RTM can compete with Astro radio stations in Langkawi for Malay and English radio segment, meanwhile Astro MY FM and Raaga keep monopoly all the time in Langkawi for Chinese and Tamil radio segment respectively. Here are the rivals between RTM and Astro competition in Langkawi.
==Astro vs. RTM==
* English: Hitz 92.4 vs. Traxx FM 87.5
* Malay (younger): Era 90.7 vs. Kedah FM 105.7 (partially) & Langkawi FM 104.8MHz
* Malay (elder): Sinar 100.9 vs. Radio Klasik FM 104.8MHz (partially; simulcast on Langkawi FM 104.8MHz)
Based on the rival line-up above, Traxx FM 87.5 and Hitz FM 92.4 fully competes each other for English segment, but for Malay segment, Langkawi FM 104.8MHz and Kedah FM 105.7MHz compete partially over Era 90.7 and Sinar 100.9.
I cannot say that Langkawi FM 104.8MHz is Sinar FM 100.9MHz main competitor as FM 104.8MHz is only partial broadcast program station, plus Radio Klasik is just by-pass station by having simulcast relay program on Langkawi FM, even Radio Klasik will not make 24 hours broadcast on Langkawi FM 104.8MHz.
In conclusion, my final answer is Radio Klasik. I wish that RTM Langkawi will consider about this proposal to provide the differences to Langkawi community.
No comments:
Post a Comment