Singapore had a radio station to play Singaporean local music ranging from indie to pop, rock and alternative music. It was Lush 99.5FM, operated by Mediacorp. Launched on 31st December 2004, but Mediacorp ended Lush 99.5FM on 31st August 2017 as part of rationalization, as well as low listenership rating which cause Lush 99.5 is unable to sustain the operating costs.
Rest in peace Lush 99.5FM.
I heard the news stated that the Lush 99.5FM music element will be merged into 938Now and 987FM.
After Lush 99.5FM was death since 31.08.2017, there is no more Singaporean local indie music radio station in Singapore. At the same time, Singapore English talk radio station 938LIVE refreshed its content since November 2017 by renaming 938NOW.
987FM is playing current hot mainstream contemporary hits, Class 95FM is playing mainstream hits from 1980s until now, then Gold 90.5FM is playing classic hits from 1960s till 1990s. Where is Singaporean local music going to after death of Lush 99.5FM?
About Lush 99.5FM music merging to other radio stations like 987FM and 938NOW, I think 938NOW shall play more important role than 987FM to play Lush 995 music element. I don't think 987FM is suitable to play Lush 99.5FM music element as 987FM is playing hot mainstream music.
987FM: Hot mainstream contemporary hit radio
938NOW: News, talk, current affairs, traffic info
In my opinion, 938NOW shall not play mainstream songs like Lady Gaga, Taylor Swift, Miley Cyrus etc. In order to pay respect on Lush 99.5FM, the radio 938NOW shall play Singaporean local indie music (non-mainstream, electronic, chill out, rock, alternative, pop) all the time, even with non-peak hours to keep distance away of its music genre from 987FM and Class 95FM. Therefore, Singapore local indie music still can be survived on radio, although no more Lush 99.5FM.
938NOW is a Singapore radio station to focus on news, current affairs and other talks. To me, it is more fit on 938NOW radio image if they play indie music, not mainstream music like what played on 987FM and Class 95FM.
==Suggestion of music genre for 938NOW (in order to pay respect on Lush 99.5FM)==
938NOW: News, current affairs, talk feature with chill out, urban AC, electronic music, indie music, deep house, local music
With this suggestion, Singapore local non-mainstream indie artists' songs can be played on 938NOW. In addition, 938NOW can attract more listeners who like to listen to non-mainstream music. Although Lush 99.5 is death, and suggestion to merge Lush 99.5FM music element into 938NOW does not mean 938NOW replaced Lush 99.5FM because 938NOW is a talk radio station, but it is just featuring Lush 99.5FM music elements.
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