Saturday 6 October 2018

[COVERAGE]: Does BFM 89.9's airwaves already break Klang Valley bubble?



BFM 89.9 is an English language independent and progressive business and talk radio station in Malaysia. It celebrated 10 years anniversary and created its milestone by having a big moves to KEN TTDI office block which is more upscale location in Taman Tun Dr Ismail. BFM 89.9 is based in Klang Valley with frequency FM 89.9MHz for Klang Valley from Gunung Ulu Kali.

Does BFM 89.9 break Klang Valley bubble of its airwaves?

Generally and technically, the answer is YES, but BFM 89.9's airwaves already breaks Klang Valley bubble partially since the first-air-date. BFM 89.9 has not burst Klang Valley bubble completely yet as expansion to other territories beyond Klang Valley has not been done.

Why do I say BFM 89.9 already breaks Klang Valley bubble "partially"?

This is because of its super strategic transmission location Gunung Ulu Kali covers greater Klang Valley (Kuala Lumpur and whole Selangor state), even BFM 89.9 can be received beyond the border of Selangor state such as Southern Perak (until Tapah, Tanung Tualang and Lumut), Western Pahang (until Gembang, Maran, Kuala Lipis and Keratong), part of Negeri Sembilan (Nilai, Mantin, Labu, Rembau, Port Dickson, Simpang Pertang, Bandar Seri Jempol, Rompin, Gemas and part of Seremban), and Melaka (from Lubuk Cina till Merlimau), even small part of Johor such as Batu Anam can receive BFM 89.9.

Unlike IM4U FM 107.9 and former Ultra FM 101.3, although they were Klang Valley based radio stations, but they were not able to break Klang Valley bubble because they were transmitted from a lower profile transmission site in Klang Valley, called as Bukit Sungai Besi.

I believe BFM 89.9 is on the way rolling out expansion plan beyond Klang Valley. Imagine if BFM expands its coverage to other region successfully one day, so it means that BFM 89.9 already breaks Klang Valley bubble completely. Wish BFM 89.9 do the best for expansion plan of the station!


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