Saturday, 2 June 2018

My review regarding Mix FM (Malaysia)



Mix is English radio station in Malaysia, it was established since 1997 to target 25-34 years old listeners. In the past, Mix was playing the songs from 1970's till today. After it rebranded its logo in 2006, the 1970s and 1980s were transferred to Lite FM.

What I listened to Mix FM in the past was RnB, slow rock, hip hop and some contemporary music. I liked Mix FM because of 1990s, hip hop and RnB, recently Mix FM is playing more crappy "contemporary pop songs", even repeating over again, now 1990s songs are heavily reduced. Normally Mix FM is playing the songs from up to 20 years.

Despite the name, the name "Mix" is mixed of music. In 2000s, Mix FM kept its branding as "variety music radio station" with tagline Malaysia's Best Variety.

I don't care of Mix FM DJs presentations, but I strongly dislike Mix FM for playing those crappy songs. While its sister station Hitz plays the same songs over again until withdrawn because listeners feel sicked of those songs, so Mix FM becomes "recycle" radio station to play those songs where have been played on Hitz before.

I remember Mix played RnB and slow music from 1990s and 2000s at weekdays night, it is "Mix Slow Jams" from 8pm till 11pm, my favorite jams ever. Now, no more awesome RnB music from 1990s and 2000s from 8pm till 10pm, because Mix Slow Jams is minimized to 1 hour, but Mix FM plays crappy same songs from 8pm till 10pm, I dislike it actually.

On weekends, Mix also plays crappy songs from morning until night, what I hear always are Justin Bieber, Ed Sheeran, Charlie Puth, Camelia Cabello, Meghan Trainor etc, I feel like it is nothing different with Hitz where serve younger listeners perfectly. My favorite Mix Tape Sessions was supposedly begun from 9pm night, where I could enjoy the remix from the 1990s and 2000s, but unfortunately it just started only from 11pm.

"Mix FM, playing you the music from the 1990s, 2000s and now." That's the tagline that I listened before, but I felt that 1990s songs were lesser and not variety. There are different music genres in the 1990s, from hip-hop, RnB, rock, ballad, dance, house, upbeat to pop, but 1990s songs on Mix are only pop majority.

There are many Linkin Park songs in their discography, but MIX only play What I've Done and In The End. NOT ENOUGH LAH!

Taylor Swift has many songs actually, but Mix only plays Shake It Off most of the time, even Pitbull has many songs also, but Mix plays Give Me Everything. The rest of Pitbull songs like Hotel Room Service, Bon Bon, Fun, International Love etc seem never been on Mix at all.

That 90s Show was used to become my favorite weekend Mix FM's show in 2013, it played 2 hours 90s songs, including commercial break, but Mix That 90s Show slot was reduced to 1 hour only.

After rebranding of Astro radio stations by changing logo and withdrawing "FM" suffix on 2nd January 2018, Mix changes its tagline to "Today's Best Music" where was formerly used as awesomeness Red FM's tagline in 2009 till 2012.

Mix's Today's Best Music vs. Red's Today's Best Music. Seriously I prefer Red FM as it was more varitey, during that time Red FM plays from 1980s till today. Red FM playlists in 2009 till early 2012 were more variety.

To me, Mix new slogan Today's Best Music plays crappy songs more than the past. Hahahah! XD
My friend is listening to Mix in the car, but when comes to Despacito, he tunes to other radio station. It is fake if listeners don't feel tired with those crappy songs on Mix where play over again daily, this can torture listeners, cause mental problem, everyday Ed Sheeran, Charlie Puth, Bruno Mars etc, cause listeners to suffer "music depression syndrome" and need to go to mental health hospital to see doctor. Worst to worst! May be it can cause listeners are going to be sent to Tanjung Rambutan mental hospital because of "music depression syndrome" after listen to those crappy songs on Mix.

Sorry to all of you if you get offended of the paragraph above. I need to say it as Mix did not perform a good management of its music playlist!

Now, I need to talk about my opinion and further suggestion on Mix music playlist. About the decades, Mix FM are playing from 1990s till today, the decade range is not wider at all. I think Mix shall extend its music decade range from 1980s till today. To avoid clashing with Lite where plays classic and easy listening music, Mix shall not play 1980s sentimental and easy listening music like Chichago, Whitney Houston, Elton John etc. Due to there are no any synthpop, Eurodisco, Italo Disco where are popular in 1980s on Lite, Mix FM can play 1980s Italo Disco, synthpop, and upbeat music. For the 1990s, Mix FM shall extend its music genre to the hip-hop, gangsta rap, Eurodance, Italo House etc. Mainstream rock music is welcomed to be added.

Besides some new contemporary music, Mix shall add more 1980s, 1990s and 2000s songs where played on Hitz many years ago, even Hitz is no longer playing 2000s songs now where I listened in 2007-08.

Mix mah! Everything Mix, more variety lah!

Besides Mix FM has to improve its playlist, Mix needs to improve its weekend show. I feel the current weekend show sounds boring and nonsence (not including The Best of Mix Breakfast Show), only plays those crappy songs over again. In my opinion, Mix can add more weekend shows by putting variety range of English music from the 1980s till today. Besides Mix 30, That 90s Show and Mix Tape Session, here are my suggestions:

- The Mix Disco School (to plays 1980s Italo Disco and Euro Disco)
- Hip-Hop street on Mix (best of hip-hop)
- The Rock Show (mainstream rock such as Linkin Park, My Chemical Romance, Limp Bizkit etc)
- The Mix School (plays 1980s till 2000s, based on Red FM Skool Daze)

That 90 Show can be extended its programming hours actually. Even Mix FM Slow Jams shall be returned on air from 8pm, too short if set only 1 hour.

In conclusion, it will be better if Mix FM plays the role of Red FM because Red was super variety. To prevent self competition against Hitz, Mix FM shall not play more new music and teen pop. What I wish is Mix FM will be aware on this, music playlist management shall be overhauled to serve listeners better, and don't make listeners to suffer "music depression syndrome". Playing same songs over again will not help to serve listeners better, thus it will cause to make listeners to leave from listening to Mix!

1 comment:

  1. You mean this radio station used to play from the 80s, not 70s.

    ReplyDelete