THR.FM (Time Highway Radio) was established in 31 August 1994 on 99.3MHz from Gunung Ulu Kali, after the second private radio station in Malaysia after Best 104 launched.
THR.FM broadcasts in English (80%) and Malay (20%) in 1994.
Its slogan was "More Than Just Great Music" in the 1990's.
The Malay programme was known as "THR Gegar".
In mid-1990's, THR.FM expanded its broadcast coverage in Negeri Sembilan, Melaka, Johor, Perak, Kedah, Penang and Perlis, meanwhile East Pahang, Terengganu and Kelantan transmitter were launched in early 2000's.
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In early 2000's, THR.FM launched Chinese and Tamil programmes, known as "Mat Tou Tak" (乜都得，anything can) and "Thr Raaga" respectively, meanwhile the English programme was known as "THR Xtreme". THR.FM broadcasted in four languages in early 2000's, mainly Malay (Gegar), English (Xtreme), Chinese Mandarin/Cantonese (Mat Tou Tak) and Tamil (Raaga)
Since THR.FM had stiff competition with other English radio stations in early 2000's, the THR.FM English programme was dropped. The short-life Chinese programme of THR.FM was also dropped at the same time. Therefore, THR.FM remained two languages programmes.
In 2005, THR.FM joined Astro Radio (formerly known as AMP Radio Networks), THR.FM in West Coast of Peninsular Malaysia became THR Raaga, meanwhile THR.FM in East Coast of Peninsular Malaysia became full fledged Malay radio station, known as THR Gegar.
THR Raaga was the first Tamil private radio station in Malaysia, ended monopoly of RTM Minnal FM (formerly known as Radio 6) in Malaysia.
Initially, THR Raaga only broadcast in West Coast of Peninsular Malaysia from 0600 hours till 1900 hours, meanwhile 1900 hours till 0600 hours programme slots were THR Gegar from East Coast.
Since early 2010's, THR Raaga expanded its broadcast hours until 0200 hours, THR Raaga broadcasts from 0600 hours till 0200 hours on FM frequencies, meanwhile 0200 hours till 0600 hours programme slots were THR Gegar.
THR Gegar programme on THR Raaga FM frequencies was decreased to 4 hours.
THR Raaga still broadcasts its Tamil programme online and Astro at 0200 hours till 0600 hours.
Although THR Raaga and THR Gegar did not broadcast in East Coast and West Coast respectively, but listeners still can listen via online, mobile apps and Astro decoder. In addition, THR Raaga listeners still can receive THR Raaga on "99.3FM" (Central and West), "101.5FM" (Bera), "97.9FM" (Cameron Highlands) and "99.7FM" (South West) in Pahang, depends on the areas.
The slogan of THR Raaga is "Aaha! Sirantha Isai.", meanwhile the slogan of THR Gegar is "Permata Pantai Timur".
THR Gegar was established many years ago, compared to Raaga.
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